The ABC of Activewear

January 23, 2024

As we anticipate a thrilling sporting year, highlighted by the upcoming Summer Olympic Games in 2024, it's the perfect moment to bring the Olympic spirit into your personal sphere. Step into the dynamic world of activewear, where fashion meets function in a symphony of style and performance. From the A of Athletic Fabric to Z of Zippered Wear, discover all the essentials and innovations that shape your 2024 sports session. Ready, set, go.

^{3x Anita Active}

A - Athletic Fabric

^{3x Anita Active}

B - Bold Patterns

^{3x Hunkemöller}

C - Compression

^{4x Veritas}

D - Duffle Bag

^{Adidas at A.S.Adventure - The North Face at A.S.Adventure - Patagonia at A.S.Adventure}

E - Elastic Waistbands

^{Rohnisch at A.S.Adventure - Adidas at A.S.Adventure - Patagonia at A.S.Adventure}

F - Flexibility

^{Anita Active}

_{3x Hunkemöller}

G - Gym-to-Street Style

^{3x La Redoute Collections}

H - Hydration

^{2x Klean Kanteen at A.S.Adventure - 2x Qallo at A.S.Adventure}

I – Inventive design

^{Hunkemöller - 2x Anita Active}

J - Jogging Layers

^{Anita Active}

^{3x Hunkemöller}

K - Kinetic Elegance

^{3x Hunkemöller}

L - Leggings

^{Anita Active - Hunkemöller}

M - Microvezel

^{3x La Redoute Collections}

N - Non-Chafing Seams

^{3x Rohnisch at A.S.Adventure}

O - Outdoor Performance

^{CRAFT at A.S.Adventure - Adidas at A.S.Adventure - Hoka at A.S.Adventure}

P - Powerful Colours

^{3x Rohnisch at A.S.Adventure}

Q - Quality Construction

^{Anita Active}

^{3x Hunkemöller}

R - Robust Ensembles

^{Rohnisch at A.S.Adventure - 2x Hunkemöller}

S - Sport Support

^{Hunkemöller - Anita Active - Hunkemöller}

T - Technology

^{Garmin at A.S.Adventure - Urban Ears at A.S.Adventure - Anita Active}

U - Undergarments

^{2x Anita Active}

V - Ventilation

^{3x La Redoute Collections}

W - Workout Sets

^{3x La Redoute Collections}

X - X-crossed back

^{3x Hunkemöller}

Y - Yoga Gear

^{La Redoute Collections - Nike at A.S.Adventure - Casall at A.S.Adventure}

Z - Zippered Wear

^{Anita Active - 2x Hunkemöller}

Share

Latest stories

Website preview

Luxury gift guide: items to cherish forever

This season, elevate the art of giving with pieces that embody sophistication, craftsmanship and timeless appeal. Our curated luxury gift guide celebrates items designed to leave a lasting impression, featuring refined watches from the heritage houses Balmain and Longines, luxurious handbags from Belgian label Voort Studio, a royal collection by Mayerline Brussels, Sage Appliances® golden coffee machines, and impeccable design pieces from La Redoute Intérieurs and Anneke Crauwels.

trends.mmbsy.be

Website preview

The sheer trend: lingerie made to be seen

Lingerie-inspired looks are redefining everyday elegance this season. The fashion weeks confirmed what street style and social media had already hinted at: lingerie & lace dressing are no longer reserved for the bedroom.

trends.mmbsy.be

Website preview

Trend drop for two: items to share with your loved one

Some pieces aren’t made to keep for yourself. This drop is packed with fashion and lifestyle picks that work just as well on you as on your partner. Think: hoodies worth stealing, sneakers worth swapping, and essentials that double the fun. Scroll down and claim your favourites, before they do.

trends.mmbsy.be

About Trends

In need of inspiration? Every season, we select the most telling images from our brands in various thematic press kits. Need some additional information or anything specific? Don't hesitate to contact us!

Contact

MMBSY Regine Beerplein 1/b C105 B-2018 Antwerpen Belgium

+32 (0)32 13 07 45