The lingerie-as-daywear era is here

If it feels like your pajamas have never left your side since 2020... you're not alone. But what was once homebound comfort is now runway-ready. Welcome to sleepwear’s athleisure moment: where fluid silks, relaxed tailoring, and slouchy sets are claiming space in the daylight.

From luxury labels to cult-favorite indies, brands are reimagining sleepwear as a style statement, not just a nighttime necessity, according to a recent article on Business of Fashion (read here). Behind the trend? A cultural shift toward comfort without compromise, where consumers demand softness, but also want to look pulled-together. As the lines between categories blur, sleepwear is stepping out of the bedroom: onto the street and even the front row.

ROSA FAIA FW25 5634 265 1335 265 5230LingaDore FW25 8003SET PJSet Midnight 119 95ANDLingaDore 8003 PushUpBra Midnight 49 95 4

^{Rosa Faia - LingaDore}

The tailored PJ look

Sleepwear, but make it sharp. Think piped pajama shirts tucked into high-waisted trousers or paired with structured blazers. The contrast between soft fabrics and clean tailoring gives an effortless elegance: perfect for coffee meetings or gallery strolls. Opt for monochrome sets in silk or sateen to keep it polished, not slouchy.

HUNKEMÖLLER FW25_EUR32 99Anita Since 1886 FW25 5833 594 84,95EURCAROLINE BISS FW25_ EUR320UNISA_FW25_ EUR109 90

^{2x Hunkemöller - Anita since 1886 - Caroline Biss - Unisa}

Robe as outerwear

Why save the robe for lazy Sundays when it makes such a dramatic statement on the street? A floor-length robe or kimono in satin or velvet layers beautifully over jeans and a tank or even a bodycon dress. Belt it at the waist, add heels or chunky boots, and you've turned downtime into prime-time style.

LingaDore FW25_79 95 EURFW25 POM Amsterdam_EUR69JUTTU ATELIE€139,95Floris Van Bommel FW25_269,95EURCKS FW25_89,99EUR

^{LingaDore - POM Amsterdam - Atelier Rêve at Juttu - Floris van Bommel - CKS}

Luxe loungewear layers

Build your outfit like a fashion editor: start with a ribbed bralette and matching shorts or joggers, then add a slouchy cardigan or oversized button-down. Mix and match textures, jersey, silk, cashmere, for dimension. The result? A cozy, curated look that reads intentional, not improvised.

LingaDore FW25_39 95 EURLingaDore FW25_59 95 EURUNISA FW25_EUR175SUN68 FW25_EUR170VOORT STUDIO_EUR735 (

^{2x LingaDore - Unisa - SUN68 - Voort Studio}

The night dress redefined

Once reserved for bedtime, the night dress is now a daytime favorite. With its flowing silhouette and soft fabrics, it pairs effortlessly with leather jackets, knits, or sneakers - striking the perfect balance between ease and elegance.

HUNKEMÖLLER FW25_EUR32 99CAROLINE BISS FW25 _39NEWD FW25_140EURLOLALIZA FW25 08Diesel At Pearle_150EUR

^{Hunkemöller - Caroline Biss - NEWD. - LolaLiza - Diesel at Pearle}

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