SUSTAINABILITY

SS22 fashion & lifestyle trend

Our mindsets have become more sustainable and conscious, not in spite of, but thanks to the pandemic. We’re looking for new meanings and ways to achieve a more durable existence; we opt for rational fashion and lifestyle products. Flexible brands have found the time to rethink their higher purpose, or even start with a blank page. There is a strong search for new ways of producing for improved efficiency. Two major movements become prevalent: working stockless, only with production to order, and working wasteless, reusing deadstock for new collections.


Winner of the Most Sustainable Eyewear Brand in 2021 Karün focusses on circular economy: different types of waste such as fishing nets, ropes and metals are collected by Patagonian farmers in local communities. They are then re-used and turned into sustainable sunglasses. In SS22, the brand will launch a new optical collection. Another textbook case of rational fashion is DbyD by Pearle, the first eyewear brand making sustainable frames available at a global scale. The brand has launched a bio-acetate collection with simply designed quality eyewear lines that won’t go out of fashion next season.

Waste is an absolute no-go. DIM supports this sustainable way of thinking, not only in its packing, but also in its product: the reusable period panties are skin and planet friendly. Developing virtuous values is no longer a choice, but essential for long-term survival. Belgian brand with English roots Lee Cooper embodies this mindset. The brand has been CO2 neutral for years and has been using far less water in the production process. In SS22, the collection will be 70% sustainable, with a long-term goal of 100% recyclable jeans.

JBC also cares for the environment for many years now. With their Go Forward strategy, the Belgian fashion brand makes sustainability accessible for everyone. Innovative topics right now are about circularity, which results in different projects, amongst which repair, upcycling, recycling, … Likewise for BRAX’s Blue Planet label, in which the share of sustainable products has been continuously increased for years, significantly so in this SS22 collection. Unisa is also doing its part for a greener planet: premium leathers, recycled garments and innovative materials such as cork make for interesting designs that are kinder to the planet and look great.

Furthermore Mayerline embodies the sustainable trend for SS22, with a large focus on natural fabrics. GUESS also continues to lead the way with more sustainable fashion and innovation, further diversifying its use of green technology and fabrics. With their GUESS ECO SS22 collection, this season sees not only exquisite and iconic GUESS denim but a diversification of different garments. GUESS Bio Dye Project capsule contains colours from nature. Using natural pigments derived from plants and vegetables to create garment dyes that can return to nature without ecological impact. This reduces pollution, water consumption and increases energy efficiency.


Click here to view all SS22 imagery and brand stories

Share

Latest stories

Website preview
Trend drop for two: items to share with your loved one
Some pieces aren’t made to keep for yourself. This drop is packed with fashion and lifestyle picks that work just as well on you as on your partner. Think: hoodies worth stealing, sneakers worth swapping, and essentials that double the fun. Scroll down and claim your favourites, before they do.
trends.mmbsy.be
Website preview
Enjoy the perfect fall day
September has arrived, and with it comes the season of golden leaves, crisp air, and cozy moments. For all the fall lovers out there, this is your time to shine: goodbye endless summer days, hello autumn magic. Whether you’re indoors soaking up the cozy vibes or outside embracing the crisp weather, here’s your step-by-step guide to creating the perfect fall day.
trends.mmbsy.be
Website preview
Fall/Winter 2025 deco trends
Bold colours. Subtle shine. Laid-back comfort.
trends.mmbsy.be

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About Trends

In need of inspiration? Every season, we select the most telling images from our brands in various thematic press kits. Need some additional information or anything specific? Don't hesitate to contact us!

Contact

MMBSY Regine Beerplein 1/b C105 B-2018 Antwerpen Belgium

+32 (0)32 13 07 45

info@mmbsy.com

www.mmbsy.com