Summer Games 2021
Live like an athlete
The Games will open on 23 July 2021 in Tokyo and will feature 33 sports, 339 medal events and 42 venues. Two days before the Opening Ceremony, a softball competition will kick off the event in Fukushima, in line with the Games's theme of recovery. As we feel the need to recover as well after a period of several lockdowns, it’s time to shake things up. Let’s work on those health goals and train with the athletes!
Embrace every inch
Yes, bikini season is just around the corner. And yes, we’re eager to get rid of these notorious ‘corona kilos’ we’re carrying. But as summer is making its appearance, so do lots of toxic, airbrushed photos on social media. Let’s be kind to your body, even if it doesn’t work in all the ways you wish it would.
From left to right: GUESS activewear FW21 - Anita activewear FW21 - GUESS activewear FW21
Pretty healthy
Honestly, if we see one more ‘Eat clean, train dirty’ slogan, we’ll scream. It’s all about balance. Now the Games 2021 are starting, the time has come to make some new health goals. Lots of athletes choose a vegetarian or vegan lifestyle. Why not try keto for a change? OKONO provides 100% keto friendly nutrition: vegan, and free from sugar, gluten, lactose and soy. Made for that healthy snack attack.
From left to right: OKONO nutmix, chilli chocolate and white chocolate
Let the athletes inspire you to start a brand new, sporty adventure, with the focus on benefits of healthy behaviour. To give you a head start, we've gathered some comfortable and stylish sportswear inspo for your next sporty outfit.
From left to right - top to bottom:
GUESS activewear women FW21 (2x) - A.S. Adventure On SS21
GUESS activewear women FW21 (2x) - A.S. Adventure On SS21
GUESS activewear women FW21 (3x)
Body neutrality
A couple of years ago, the term ‘body positivity’ took over the internet. But loving your body constantly isn’t realistic. It’s more than okay to land somewhere in between, in a more neutral place. This ‘body neutrality’ movement focuses more on mental health. Just like athletes, it’s all about the right mindset.
During a pregnancy and after giving birth, a woman's body goes through a lot of changes. Cybex designed a sports collection for all those fit mommies and daddies out there who want to exercise with their little bundle of joy.
Support in style
Go team Belgium! Support our Belgian athletes by wearing this iconic attire that GUESS specifically designed for the Summer Games 21. This edgy capsule contains original graphics revived from 1989.*
Fun fact: with skateboarding becoming an official discipline in the Games for the very first time this year, GUESS's Originals campaign was shot by world-renowned skate photographer Atiba Jefferson.
All of the above: GUESS Summer Games 21 collection
*Under global embargo until Thursday, July 15th 2021
It's all in the details
Ready, set, … Go? Make sure you don’t forget your accessories! We’ve listed some must-have sports equipment that’ll get you going in no time!
From left to right: Corkcicle by Juttu, Fjällräven fanny pack, A.S. Adventure Garmin activity tracker
A good base is everything.
From left to right: Anita activewear, Chantelle SS21 (2x) - Banana Moon
Every body is beautiful
The goal of any exercise should be about nurturing your physical and mental health rather than having waging wars with your body. Use the athletes’ stamina as a motivation for your own exercise, even if you start with just a 2 km run. Good luck on your journey!
