Paris 2024 Olympics: Cheer for Belgium

13 June 2024

After a long wait of four years, the time has finally come. The Olympic Games in Paris are upon us! Not only Belgian sportsmanship will be on display but also Belgian craftsmanship. Let the Olympic Games begin!

Belgian Athletes Shine in Belgian Design

The Belgian fashion brand Caroline Biss is the official partner of the BOIC, for the second year in a row. During the opening ceremony and other official moments, our Belgian female athletes will be dressed in statement outfits with a touch of power and glamour combined. Make sure to spot the Belgian outfits for Team Belgium.

^{4x Caroline Biss}

Reach For Gold with Alexander & Nina

Our national pride, Nina Derwael and Alexander Hendrickx, are representing Belgium in Paris. With Alexander excelling in hockey and Nina shining in gymnastics, they're set to aim for gold once again. Join Nina and Alexander in a fitting outfit and you'll instantly feel like an Olympic champion just like them.

^{2x Veritas}

Train Like An Olympic Champion Yourself

Inspired by the Olympic Games to get into action yourself? Whether you're sprinting, jumping, tossing, or cycling, capitalize on the Olympic momentum and start today. From high-performance sportswear to essential accessories, find what suits your style and ambitions. Get equipped and reach for your own Olympic goals.

^{Anita Active, 2x Rohnisch at A.S.Adventure
Gooff at A.S.Adventure, Ortlieb at A.S.Adventure, Go Fluo at A.S.Adventure}

Support in Black-Yellow-Red

Show your support for Team Belgium by donning the national colors of black, yellow, and red. Whether you're cheering from the stands in Paris or watching from home, wearing these colors unites us. Deck yourself out in Belgian-themed apparel and accessories to celebrate our athletes' determination and hard work. Let's make sure our athletes feel the love and encouragement from every corner of Belgium!