Our favourite FW20 jeans looks

15 July 2020

“Jeans are always cool — and always evolving”, Vogue declared in 1999. And it's still true, trends come and go, but denim will always be a closet staple. However, sometimes even our most trusted items need some revamping. Discover our favourite jeans looks this FW season for some new jeanspo.

#1 Flared & Wide leg

Flared jeans are here to stay. Denim styles are moving away from skinny silhouettes to more relaxed, which is a blessing for every woman. Combine your favourite flared jeans with a white blouse and some funky sneakers for a stylish, yet casual look.

^{SMART GUESS eco denim - Lee Cooper}

^{Caroline Biss (3x) - SUN68}

#2 Planet-friendly denim

Brands are continuously adopting more sustainable manufacturing processes, making eco-conscious jeans a 'trend' that's here to stay.

This Fall 2020, GUESS continues to grow its SMART GUESS collection. The assortment of men’s and women’s apparel made with environmentally conscious materials and manufacturing processes represents over 30% of the collection. Innovative dye techniques used for SMART GUESS denim include Dry Indigo, a foam-dye process with zero water usage and Indigo Flow™, which reduces water use by 70%. Ultra-modern fabrics like REPREVE® transform recycled bottles into fiber, while organic and recycled cotton are used alongside EcoMade Lycra T400 to create on-trend denimwear.

Women

^{SMART GUESS eco denim}

Men

^{SMART GUESS eco denim}

Lee Cooper is determined to lower its impact on the environment. This season Lee Cooper continues their mission to produce pieces in a more sustainable way. 50% of the NOOS washes in this collection are completely ecological.

#3 High-waist isn't going anywhere

The low-rise jeans sows fear in the hearts of many women. And after years of high-waist running the streets, the super-low-rise jean is making its return... However, if you aren't quite yet ready to show of your g-string on a regular basis, don't worry; high-waist jeans are still a staple in most collections.

^{GUESS (x2) - Lee Cooper}

#4 Oversized

Get ready to get comfy in jeans. This new denim style is the opposite of skinny, replacing the leg-hugging silhouettes with a loose fit in non-stretch denim, giving you lots of space to move around in.

^{Brax - La Redoute (x2)}

#5 It's Britney b*tch

Why stop at jeans when it comes to denim? Pay hommage to the infamous Britney and Justin denim-on-denim look (in a stylish way!) by combining multiple denim items, creating the ultimate 00's inspired look.