The style league

How sport became the season’s most stylish inspiration, from the pitch to the paddock

With the World Cup setting the pace for summer, sport is once again taking over the conversation. But its influence has been moving through fashion and lifestyle for much longer than one tournament. With the elegance of Wimbledon and Roland Garros and the high-speed glamour of Formula 1, sport has become one of fashion’s most natural sources of inspiration.

Grand slam style

Tennis remains one of the strongest style references of the season. Crisp whites, polos, lightweight knits and clean loafers bring that fresh court-side feeling into everyday dressing.

Mayerline Brussels - Caroline Biss - Sperry

Komono at A.S. Adventure - JBC - LolaLiza x Qué Rico - Rosa Faia

Jack&Jones at A.S.Adventure - Longines - Sperry

Off-duty fan

This season, supporting the Red Devils is less about face paint and football shirts, and more about clever (colour) combinations. Black, yellow and red step onto the field, proving that national pride can be surprisingly chic.

JBC X Mutti's - Tamaris - Mayerline Brussels

La Redoute Collections x2 - Mayerline Brussels - Rosa Faia

Améline by Mayerline - La Redoute Collections - Tamaris - Anita

Race day energy

Formula 1 has made the paddock one of fashion’s new runways. With style icons like Kim Kardashian and Alexandra Saint Mleux bringing celebrity, elegance and personal style to the Grand Prix weekends, F1 glamour has become a trend in its own right.

Caroline Biss - Mayerline Brussels - Tamaris

La Redoute Collections - Caroline Biss - Sperry

JBC - Caroline Biss x2 - Rosa Faia

Sporty living

The sporty spice mood is moving indoors too. Interiors are borrowing from tennis clubs, locker rooms and poolside resorts. Bringing a more playful athletic energy into the home.

La Redoute Intérieurs x4

AM.PM - La Redoute Intérieurs x3

La Redoute Intérieurs x4

Sport and style are no longer playing separate games. This summer, they are on the same team.


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In need of inspiration? Every season, we select the most telling images from our brands in various thematic press kits. Need some additional information or anything specific? Don't hesitate to contact us!

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