Men FW17:: Denim Musthaves

Brands are getting more experimental with denim than ever – dressing jeans up, or ripping them apart in all new ways. From light indigo to sky blue, a quality pair of jeans is one of those crucial wardrobe must-haves for every modern man.
Denim becomes the aesthetic foundation of the season. So when it’s not too hot or cold, denim is the perfect go-to piece for sartorial assurance.
The denim selection we made offers the perfect compromise between both comfort and style.
Campaign Image by Lee Cooper