International Day Against Breast Cancer - October 19th

Initiatives by Unisa and Anita

October 19th is the International Day against breast cancer. Stories of those affected by the awful disease hit close to home, but unfortunately, there are also many misconceptions about the cancer and its course. That is why early detection is essential to prognosis and the overall survival rate. The MMBSY brands below are working towards the ultimate goal: to live in a breast cancer-free world.


PiNKtober with Anita

Anita declared October to be PiNKtober, to focus on breast cancer awareness. The brand launches a look-touch-feel campaign, in which they want to activate women to check their breasts. Because the earlier the disease is detected, the higher the chance of survival.

  1. Look - Start by visually inspecting your breast in the mirror and look for visual changes
  2. Touch - Then begin with the tactile screening of each breast and watch out for changes
  3. Feel - Check each area of your breast carefully right up into the armpit. Get tips for self-examination from your gynaecologist

In addition, the brand will continue to focus on the Anita care line, tailored to the individual needs of women following breast reconstruction surgery. For the Anita care collection, Anita works together with the organization 'Discovering Hands'. This organization trains blind and visually impaired women to become medical tactile examiners (MTEs). Thanks to their visual handicap, they not only detect 30% more small changes in breast tissue than doctors, but they also select the best fabrics and materials for prosthetic bras.


Unisa's solidarity purse

At Unisa, women are the engine that drives the brand every day, urging it to move forward and evolve. That is why Unisa would like to support, whoever suffers or has suffered in some way, from breast cancer. With a small gesture, Unisa is hoping to be of great help to many people. From October 16h to 25th, the brand sells a limited edition pink leather solidarity purse available in three hues, which you can buy online or in a Unisa store for €5. All proceeds go to the fight against breast cancer.

Share

Latest stories

Website preview
Enjoy the perfect fall day
September has arrived, and with it comes the season of golden leaves, crisp air, and cozy moments. For all the fall lovers out there, this is your time to shine: goodbye endless summer days, hello autumn magic. Whether you’re indoors soaking up the cozy vibes or outside embracing the crisp weather, here’s your step-by-step guide to creating the perfect fall day.
trends.mmbsy.be
Website preview
Fall/Winter 2025 deco trends
Bold colours. Subtle shine. Laid-back comfort.
trends.mmbsy.be
Website preview
Nostalgic bags are back
September is the month of change. With shifting seasons and the start of fashion month, it’s the perfect time to refresh your style staples. This season, nostalgia takes the spotlight: Y2K is back. Born in the late ’90s and early 2000s as a rebellion against minimalism, the trend, with its playful shapes, glossy textures, and unapologetic statement bags, is once again setting the pace.
trends.mmbsy.be

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About Trends

In need of inspiration? Every season, we select the most telling images from our brands in various thematic press kits. Need some additional information or anything specific? Don't hesitate to contact us!

Contact

MMBSY Regine Beerplein 1/b C105 B-2018 Antwerpen Belgium

+32 (0)32 13 07 45

info@mmbsy.com

www.mmbsy.com