Snuggle in the bubble

This season, we're welcoming an abundance of soft and snug clothes that put cosiness front and center. The importance of being idle has never been so clear, with hibernation being encouraged and slumber triumphing over participation in the rat race. As a consequence of the current zeitgeist, the collections are also tapping into an emerging desire for our clothes to create a protective barrier and cushioned aesthetic. From cocooning outerwear, over pillow bags to balloon sleeves: protective, voluminous silhouettes are everywhere. A not so subtle reminder to strangers to maintain a safe social distance.

Pictures by Vogue and La Redoute
Steff Yotka, Vogue

Améline by Mayerline, GUESS Jeans, O'Neill, GUESS Handbags

BRAX, Marciano for GUESS, Mayerline, O'Neill

Caroline Biss, La Redoute Collections, GUESS Jeans, O'Neill

Betty Barclay (2x), Marciano for GUESS, Unisa

Betty Barclay, LolaLiza, Unisa, SUN68

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About Trends

In need of inspiration? Every season, we select the most telling images from our brands in various thematic press kits. Need some additional information or anything specific? Don't hesitate to contact us!

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