FW25 lifestyle stories from MMBSY
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Discover the latest novelties from our lifestyle brands. From good food and delicious drinks to must-haves for every season. These lifestyle brands don’t just follow trends, they shape the way we eat, recharge and rethink the everyday.
Food & drinks
Bake something new with Niamh
Niamh introduces two new bread mixes: Super Spelt and Dark Grains. These two new mixes are designed for slow moments in the kitchen. They're rich in flavour, easy to work with and perfect for a moment to yourself.
More information here (NL) or here (FR).
Niamh 3x
GIMBER and its new Ready.To.Drink flavours
The Belgian brand GIMBER, known for its bold ginger concentrate, is expanding its Ready.To.Drink range with three new flavour combinations: Energy (peach & ginseng), Immunity (raspberry & mountain tea) and Focus (mango & matcha).
Functional drinks are the trend of the moment, with more and more people seeking beverages that not only taste great but also support body and mind. This lineup offers a convenient and delicious way to enjoy the benefits of functional ingredients.
More information here (NL) or here (FR).
GIMBER 2x
GIMBER 3x
Double mixers, double the fun with Double Dutch
Founded by Belgian twin sisters Raissa and Joyce de Haas, Double Dutch offers a vibrant range of award-winning mixers and tonics that are just as delightful on their own as they are with your favourite spirits. Crafted using molecular gastronomy, each double flavour combination surprises and refreshes: from Cucumber & Watermelon and Pomegranate & Basil to Pink Grapefruit Soda, Skinny Tonic Water and Ginger Beer. A certified B Corp since 2022 and IWSC Mixer Producer of the Year, Double Dutch is available in 45 countries worldwide.
Press room: here (NL) or here (FR).
Double Dutch
Double Dutch 4x
Rebel Kitchen’s coconut water
Rebel Kitchen brought its raw coconut water to Belgium. No heat, no additives. Just pure, pink refreshment straight from young coconuts. Clean, simple, and naturally packed with the good stuff.
More information here (NL).
Rebel Kitchen 2x
Meet the new RainPharma Nutrition Box
Boost your health and inner beauty with RainPharma’s new Nutrition Box. This all-in-one package includes premium supplements and skincare to support your body’s needs from the inside out.
More information here (NL) or here (FR).
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Coffee, please with Sage Appliances and LELIT!
Sage Appliances and LELIT are here to elevate your coffee experience. LELIT’s premium espresso machines offer precision, craftsmanship and full manual control, ideal for professional baristas. Sage combines innovation and versatility, making it easy to enjoy both manual and automatic coffee preparation, including perfect iced coffee with the newest Sage Barista Touch Impress with cold extraction, all from the comfort of your home.
Press room Sage: here (NL) or here (FR).
Press room LELIT: here (NL) or here (FR).
LELIT - Sage Appliances
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LELIT - Sage Appliances 2x
Sustainability out & indoors
Bye bye to packaged water with Dopper
Built to last and created with a clear mission: putting an end to packaged water. With one Dopper bottle, you avoid up to 40 single-use plastic bottles a year. Turning everyday hydration into a statement: reusable, practical and designed to keep up.
More information about Dopper Cord here (NL) or here (FR).
More information about Dopper Steel 350ml here (NL) or here (FR).
Dopper Cord - Dopper Steel 350ml under embargo until 17/06
Circular outdoor living with A.S.Adventure
The Belgian outdoor & lifestyle retailer A.S.Adventure is part of Retail Concepts, an organisation with sustainability as part of its DNA.
Last year they opened their Care & Repair Center, an in-house repair shop in line with their Sustainable Growth of Retail motto. It brings together all circular services, such as footwear repair and maintenance, clothing repair, ski equipment maintenance, and a washing service for outdoor equipment.
In addition to their winter hire service, A.S.Adventure also offers a summer hire service with equipment for hiking, camping, cycling, etc. Renting is not only good for your wallet, it's also good for the planet. By choosing to hire, you're contributing to the circular economy. What's more, you can pay with eco-cheques. It's also ideal for a first experience without commitment, or for those who lack storage space at home.
Press room: here (NL) or here (FR).
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A.S.Adventure 2x
Comfort all the way
Living lovingly, at home with Anneke Crauwels
The Belgian styling, interior & home design brand, led by Mechelen-based interior designer Anneke Crauwels (known from Extreme Makeover Vlaanderen and Tussen 4 Buren), is all about Living Lovingly.
From her own design studio to a curated multi-brand webshop and even her first book Compagnon d’Intérieur, everything she creates brings warmth and style to every space. With her Shoppen in Eigen Huis service, she brings selected pieces to your home, styling them in your space – so you can shop where it matters most: at home.
This summer, Anneke Crauwels launches Blossom Up: a collection of subtle, elegant and lifelike flowers and branches that add a natural, timeless touch to any interior.
More information here (NL) or here (FR).
Anneke Crauwels
Anneke Crauwels 3x
La Redoute has you covered for all seasons
La Redoute Intérieurs has your home covered, season after season. From soft spring touches to summer evening coziness, their collection blends timeless design with everyday comfort. Freshen up your space and make it feel just right, no matter the moment.
La Redoute Intérieurs 3x
Press room: here.
Complete the moment with Pearle
Pearle stands for all-day comfort, no matter the moment. Their stylish glasses and sunglasses complete your look and are a must-have for festivals, summer parties, sunny getaways, and everything in between. Stylish to wear, made to enjoy.
Pearle 2x
Press room: here.
Find more inspiration in our digital pressroom.
For GIMBER, Double Dutch, Dopper, A.S.Adventure, Anneke Crauwels and Pearle, please contact:
Gaya Vermeylen
For Niamh, Rebel Kitchen, RainPharma, LELIT, Sage Appliances and La Redoute, please contact:
