Dopamine dressing

Dress happier this SS22

Are you feeling a bit under the weather lately? Help is on its way, but comes from an unexpected place. One of 2022's main trends is 'dopamine dressing', which translates to dressing in a way that's fun and brings you happiness. So take your style cues this season from the colors of the rainbow, and improve your mood instantly. No need for a shot of espresso when your closet can give you a boost.


CKS x Julie Vermeire SS22

Wearing color every day won't guarantee you happiness, but it can be a push in the right direction. And since every shade has a different effect on you, why not mix them all together? You'll - literally - walk around like a bundle of joy.

SUN68 -Tamaris - LolaLiza - GUESS

CKS - Floris van Bommel - GUESS - Caroline Biss

BRAX - 2x Unisa - Betty Barclay

Mayerline x Marylène Madou - Marciano by GUESS - Mayerline - SUN68

Veritas - JUTTU

Mayerline x Marylène Madou SS22

Header images: CKS x Julie Vermeire, Veritas and JUTTU

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In need of inspiration? Every season, we select the most telling images from our brands in various thematic press kits. Need some additional information or anything specific? Don't hesitate to contact us!

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