De Warmste Week: Comforting Contributions and Warm Essentials
Tis the final week leading up to Christmas, marking the yearly commencement of De Warmste Week! The chosen theme for 2023 is 'Growing Up without Worries. Throughout the entire week, you have the opportunity to either listen to the radio show or watch the livestream, both of which highlight all the wonderful and warm initiatives taking place. While a simple donation is appreciated, they encourage everyone to embark on more impactful initiatives and raise funds - whether through local events, online campaigns, or creative challenges. Discover what you can do to make a change and keep yourself and the world warm and cozy. Let's come together to create positive change and make the world a warmer place!
Badges to Be Yourself
Being able to be yourself and express yourself is the greatest gift of all and one of the themes of this year's edition of De Warmste Week. The iconic denim brand, Lee Cooper, is dedicated to the mental well-being of youth with the timeless message "Be Yourself." Partnering with TEJO (Therapie voor Jongeren), a non-profit aiding 10 to 20 year-olds. Special badges, available on leecooper.be and at Lee Cooper retailers, feature youths expressing themselves and being their authentic self through dance moves. All proceeds from badge sales go to TEJO. TEJO is a remarkable organization with a heartwarming mission, fully relying on voluntary donations. In 19 different TEJO houses, it innovatively offers free, anonymous therapy to young people in need. Lee Cooper encourages participation in this positive movement, supporting authenticity and contributing to the mental well-being of those who need it most.
DIY Acts of Kindness
Are you interested in organizing your own initiative for De Warmste Week? Let your creative soul spark, whether it's through crocheting, knitting, making bracelets, or mending clothes. Express your creativity to contribute positively with materials from Veritas. Sell these handmade items to friends and acquaintances, creating a platform for community involvement and sharing joy. So, unleash your creativity, let your passion shine, and join the collective effort to make a lasting impact during De Warmste Week, contributing to a better future for those in need.
Prym at Veritas - Gütermann at Veritas - Schachenmayr at Veritas - Creativ Company at Veritas - Atelier Veritas - Creativ Company at Veritas
Warm Toes, Warm Hearts
In the spirit of giving, these diverse socks serve as a reminder that the holidays extend beyond mere gift-giving; they are an opportunity to spread kindness and warmth during De Warmste Week. The Bristol 'In my Shoes' sock line isn't just a fantastic gift – it's a powerful contribution to a noble cause. With a commitment to making a difference, Bristol donates a portion of the proceeds to Kinderarmoedestichting Pelicano. The socks, designed for men, women, and children, offer a meaningful gift for every family member, ensuring that your purchase not only brings joy but also actively contributes to the well-being of children in poverty. Let's collectively make the holidays a little brighter for children facing adversity. Every purchase is a tangible act of compassion, generosity and warmth, embodying the true essence of the season.
On the Move for Change
In a world where every step or pedal revolution matters, walking and biking stand as powerful acts of compassion. Set up your own walking or biking tour to raise money for De Warmste Week! These activities are inclusive, accessible to all ages and fitness levels and promote a healthy lifestyle. Whether it's a solo stroll or a team cycling event, these activities showcase the collective power of small actions. A.S.Adventure has all the gear you need. Lace up your shoes, hop on your bike and move for De Warmste Week.
Hoka at A.S.Adventure - Ale at A.S.Adventure - Leki at A.S.Adventure - Giro at A.S.Adventure - Quad Lock at A.S.Adventure - Merrel at A.S.Adventure - Ayacucho A.S.Adventure - Osprey at A.S.Adventure
Nestled in Goodwill
Embrace the spirit of warmth and compassion during De Warmste Week season by creating your own warm haven. Wrap yourself in a soft, comforting blanket, slide into your favorite pair of snug socks, and settle in for a heartwarming experience. Let the warmth of your surroundings mirror the generosity of the season. This simple act of self-care not only keeps you physically warm but also resonates with the collective warmth and goodwill that defines the essence of De Warmste Week.
La Redoute Intérieurs - LolaLiza - 2x Insua at Veritas - LolaLiza - Veritas
More information on Lee Cooper’s initiative here
More information on Bristol's initiative here
Find more trends in our pressroom
Find more fashion and lifestyle inspiration and packshots of all MMBSY brands here