Celebrate the European Championship in devilish outfits

The 11th of June marks the start of the UEFA European Championship, which will take place in 11 cities all over Europe. While the Red Devils are getting ready to take the field, their fans' preparation might be just as important. With the items below, you can score the perfect goodies to cheer on your favorite team! ​

Minimal designs for big outcomes

With STRØM you can support your winning team in a rather subtle way. Their capsule collection consists of eight T-shirts with a minimal flag for each country: Belgium, The Netherlands, Germany, France, Denmark, Sweden, Italy or Austria. By wearing STRØM during the matches, you're not only supporting your favorite team but a good cause as well. The proceeds of the collection will go to the world's most disadvantaged areas, to enable children to participate in Right To Play programs. This organization uses the power of sport and play to improve the lives of these children.

Stand out from the crowd

Or perhaps you like your game-day outfit to really stand out. Then there is no game, without supporters in red outfits! Cheer on our national heroes in matching T-shirts by JBC, together with the whole family or entire bubble of friends. You can have yours customized with your name and favorite shirt number on it!

Colors of the world

Our Belgian colors may not be the easiest to combine in an outfit, but with some strong items, you can come a long way. Mix our three national colors together or choose one statement color to wear. This way, you'll fit in perfectly.

Lee Cooper, Freedom Moses, Améline by Mayerline

Floris van Bommel, Mayerline, Wasted Atelier

Tamaris, LolaLiza, Unisa

Snacktime

What's a sports game without some snacks? With the Sage BBQ & Press and the Smart Oven Airfryer you can quickly prepare something, without having to miss one minute of the match.

If you're still looking for the perfect appetizer to serve your guests, look no more. With Aoste's new 'Aoste Plus' range, you can now enjoy snacks and spreads with the same familiar Aoste taste, but with 30% less fat and with 15% vegetables. A healthy and tastier alternative to your regular game-day charcuterie board.

Aoste Plus is available at Delhaize, Carrefour, Spar, Cora and Match.


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In need of inspiration? Every season, we select the most telling images from our brands in various thematic press kits. Need some additional information or anything specific? Don't hesitate to contact us!

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