A rainbow in your undies drawer to brighten up your day

Hitting snooze on the alarm for the fifth and final time, wading through the mound of notifications that came in on the phone, brushing teeth with a sleepy face. These daily repeated actions create our morning routine, just as putting on a fresh pair of underwear. They are the backbone of any good wardrobe, along with properly fitting bras.  However, our panties often play second fiddle to bras.

^{Anita - Chantelle Soft Stretch - Wacoal}

Women tend to choose their bra as carefully as their friend, but deciding what goes on bottom warrants equal consideration. Because we all deserve nice skivvies we're shifting the focus to thongs, boyshorts, briefs, and more. Be inspired by our rainbow selection!