adidas Originals: Progressive Streetwear SS17

The Original campaign speaks to the creative community at large. Those that are pushing the bounds of creativity, challenging the status quo and referencing the past to create their future.
Targeting the Alpha Streetwear Hound, Trend Cadette and Sporty Teen, these individuals value the rich story and authentic heritage of adidas Originals.
Original is never finished!

Laura Buydaert
Media Mania