Trend alert: Unbridled optimism

Looking for something to put a smile on your face? You are not alone. Color, print and positivity reign supreme throughout FW21/22’s collections as brands are looking to the future. We’re all in desperate need of some color therapy. Because we believe in a better tomorrow. Because we will re-emerge from these dark times as closer together and happier. This feeling is translated in bright hues, joyful prints, quirky cuts and a whole lot of millennial nostalgia.

30 July 2021

So don't be afraid to mix it up, add some spice and be bold. This autumn you will find your own look brightening up the day. These next MMBSY brands embody the 'Unbridled optimism' trend for FW21/22.

CKS

CKS is a Belgian label that creates on-trend items for women and kids that can be put together into one-of-a-kind looks. Think of high-quality, easy-to-wear items with powerful prints, colors and surprising eye-catchers. The collections consist of reinvented wardrobe-essentials. From essentials with a twist to unique items that you dare to mix and match according to your style: looks that boost your self-confidence at any time.

The key styles for FW21/22 are inspired by nature and its colors. Layering is key. Large focus is put on belted jackets to wear with matching pants or a skirt.

Click here to view all campaign images and here for the CKS packshots.

Cybex

From driving to skiing

Cybex, the German award-winning brand of baby gear, launches exciting new products for FW21. Starting with the Pallas G, which is the first i-Size 2-in-1 car seat with an impact shield that grows with your child and can be used until about 3 years of age. Cybex has also thought about parents who want to work out with their child nearby. The AVI running carrier and the versatile ZENO multi-sport carrier make it possible to walk, cycle, run and even ski with your child carrier. There is an ideal model for every sports enthusiast.

Also in their range this season is Cybex’s collaboration with DJ Khaled. The American rapper, DJ and producer chose a colorful design inspired by the exotic jungle. Every product carries a ‘We The Best’ logo, referring to the importance of family and Khaled’s hit single. To Khaled, this collection reflects the importance of love and family.

More information can be found on the pressroom and on the Cybex website: Pallas G, ZENO, AVI & Cybex by DJ Khaled

La Redoute

French love brand La Redoute is all about that “je ne sais quoi” look, focusing on local design and stepping up their style game with their own in-house designers.

Let’s talk La Redoute Intérieurs and La Redoute Collections: when fashion meets design. A limited edition collection inspired by two iconic ‘Maison’ prints. A floral collection made out of ecovero* viscose. Did you know that these fibres are produced using pulp, which is derived from the renewable resource wood as a raw material? La Redoute’s Blooming Garden theme matches perfectly within the embrace/escape trend. It embodies our urban escapes to our favorite city garden or park and our weekend getaways to greener pastures.

LolaLiza

A desire to indulge women of all ages with affordable fashion. That is how this 100% Belgian family-owned company, that exudes a pure lust for life, came into being. It's a brand that is an expert in dresses, and that inspires women in all of their forms to be who they really want to be. Sexy, comfy, elegant or simply extra festive – LolaLiza knows who women are and what they need. For both those everyday times and special moments. For work and leisure alike. For their daughters, their girlfriends, mothers-in-law and colleagues. For their feeling of style and keen eye for detail. For women who love life and who enjoy going out with their friends.

Because women are multi-faceted, intriguing and unbelievably close to one another. And that’s something to be celebrated and seen. Speaking of celebrations: LolaLiza is blowing out 20 candles in FW21! Their birthday will be celebrated with a capsule collection and a new collab. More info to come…

Click here for more campaign images and here for more packshots, on the newest Let's Move On campaign.

UNOFFICIAL

Unleash your true self

UNOFFICIAL is a new brand of eyewear, that launched early this year, back in May. This eyewear label offers a wide range of trendy, fashionable, fresh optical frames and sunglasses at affordable prices. The brand empowers the wearers to explore, experiment and show the world whoever they want to be.

Meet your UNOFFICIAL you. Each frame is an invitation for self-expression. The first (SS21) UNOFFICIAL collection is made of accessible fashion frames for the bold. For people who aren’t afraid to display new facets of their personality to the world and embrace their freedom. At its core, UNOFFICIAL champions individuality over conformity, with the spotlight on loud colors and shapes, whose standout vibe expresses each and every style tribe.