Tournée Minérale: fit in February
Let's embrace the alcohol-free lifestyle... for at least one month!
On February 1st, it’s time to lock the liquor cabinet once more. The 6th edition of Tournée Minérale* will keep us sane for at least one month of the year. We’re all for living the healthy life and so are our brands! Combine exercise with clean eating and no alcohol to get fit in February. Let’s raise our mocktails to that!
No more red wine on Valentine’s Day? A bland smoothie on a first date? It may sound like a bad idea, but going sober comes with many benefits: more energy, better sleep, save money, healthy weight, radiant skin, no hangover and more time!
Did you know research has also shown that Tournée Minérale participants continue to moderate their alcohol consumption even after the event? Embrace sober living with a fair amount of exercise and good food to reach those 2022 fitness goals. Get inspired by our brands!
Juttu
No more alcohol, no more fun drinks? Juttu begs to differ! Fancy up your detox with their delicious alcohol-free alternatives, such as floral non-acoholic gin or mouth-watering homemade iced tea. Rose petals, lemon zest, ginger, raspberries to rosemary: the perfect ingredients for a cocktail full of character. Serve it in a cute glass, finish off with crushed ice and a colourful slice of fruit et voilà.
Niamh Frøbrød
Wholemeal bread contains carbohydrates, proteins, fibres, vitamins, minerals and so-called bioactive substances. Bake your own healthy bread at home with Niamh Frøbrød . All that yummy will also give you a feeling of fullness throughout the day!
Anita Active
Get the proper support with Anita Active. Wear technical gym gear that keeps everything in check during your workout.
OKONO
Going keto means embracing good fats, and cutting out carbs and sugar from your diet. Since alcohol is high in sugar, booze is absolutely not recommended. Always wanted to try the ketogenic lifestyle? Then Tournée Minérale is the perfect opportunity! 'Start 2 Keto' with OKONO and indulge in their 100% keto, vegan, and sugar- and gluten-free deliciousness.
E-Fit & Heltitude
Meet E-Fit's Heltitude, their new all-in-one nutrition concept: the perfect addition to the Electro Muscular Stimulation (EMS) technology they have been using for a decade now. By means of e-pads spread throughout the E-Fit electrode pack, you train 90% of your muscle fibres, instead of 30% in a 'normal' workout. Go for the holistic approach with the right (mental) coaching and healthy snacking.
Shake it up
Cocktail cravings? Find the recipe to shake your new favourite mocktail at home right here. In the mood to go out? Here are some bars that support the Minérale movement.
More info about our inspiring brands:
*Tournée Minérale is a campaign launched by Stichting Tegen Kanker, Druglijn and het Vlaams Expertisecentrum voor Alcohol en andere Drugs