Seize the Summer Season: SS24's Swimwear Trends

The days are getting longer, the sun is shining more, flowers are starting to bloom, the temperature is rising… We're all ready for summer! Don't know yet what to wear to your beach, boat, or pool days? We got you. Get ready to look your best with the hottest swimwear trends for the upcoming summer season. From the timeless elegance of string bikinis to the edgy sophistication of cut-outs in swimwear, we've selected THE trends that will elevate your beach looks.

Lingadore


Strings, Strings and More Strings

With adjustable strings and a variety of vibrant colors and patterns, string bikinis offer the perfect blend of style and comfort. From sun-soaked beaches to poolside parties, these playful yet chic swimsuits are stealing the spotlight. Don't miss out on this must-have fashion staple – string bikinis are here to stay!

Hunkemöller - SUN68

Rosa Faia - Lingadore

SUN68 - Rosa Faia

Bandeau Babe

Achieve a sleek, sophisticated look with bandeau tops. Their versatile styling options and flattering silhouette make them a must-have for any beach outing. You can also opt for a bandeau top with (removable) straps for more support.

Rosa Faia - SUN68

SUN68 - Hunkemöller

Lingadore

Rosa Faia

Retro Vibes with a Modern Twist: High-Waisted Bikinis

Embrace retro chic with high-waisted bikinis! This retro vibe is super trendy for the summer of 2024. The high waist accentuates your curves while providing comfortable support, allowing you to move with confidence whether you're swimming, snorkelling, or playing beach volleyball.

Hunkemöller

Rosa Faia - Lingadore

Anita Care

Add Dimension to Your Swimwear Collection with Textured Swimwear

Are you tired of your regular swimwear fabric? Dive into a new style of textured swimwear to add depth to your beach look. So, say goodbye to ordinary and hello to extraordinary – let your swimwear texture speak volumes this summer!

SUN68 - Hunkemöller

Hunkemöller - SUN68

Chic Cut-outs

Add an edge to your beach look with cut-out swimwear. Perfect for making a statement, these designs offer a modern twist on classic silhouettes. Whether it's a subtle back cut-out or bold side cut-outs, each strategically placed cut-out adds a little extra to your coastal outfit.

Hunkemöller (2x) - Anita Care - Lingadore

Anita Care


Find more inspiration on our digital pressroom.

Share

Latest stories

Website preview
The iconic (life)style of Carolyn Bessette-Kennedy
Tomorrow, 'American Love Story' will finally be released. Ryan Murphy’s long-awaited series brings the legendary love story of John F. Kennedy Jr. and Carolyn Bessette-Kennedy back to life. The show places Carolyn, the ultimate ’90s style icon and minimalist pur sang, back in the spotlight. It reminds us that her refined, understated aesthetic continues to inspire wardrobes and moodboards alike. Her timeless uniform of neutral tones and effortless coolness defines what we now call quiet luxury and sets the context for this trend mailing.
trends.mmbsy.be
Website preview
LOTW: Roses are red, diamonds are better
DO NOT skip the clichés. This Valentine’s, give something that actually shines, just like your better half. Nothing says I love you like a piece of bold statement jewelry. Whether it’s a sparkling necklace or a ring that basically demands a double-take, it’s the kind of gift that says you tried… and won.
trends.mmbsy.be
Website preview
Indulge in the beauty of Wuthering Heights
The press tour for Wuthering Heights has officially kicked off, and with Margot Robbie in the cast, you can count on a wardrobe moment worth watching. The Victorian revival has been bubbling up for a while, and this is the kind of pop-culture trigger that pushes it over the edge. We’ve pulled together some pieces to lean into the dark and romantic mood. From modern romantic details to statement silhouettes. Consider this your quick wearable way to your own Heathcliff.
trends.mmbsy.be

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About Trends

In need of inspiration? Every season, we select the most telling images from our brands in various thematic press kits. Need some additional information or anything specific? Don't hesitate to contact us!

Contact

MMBSY Regine Beerplein 1/b C105 B-2018 Antwerpen Belgium

+32 (0)32 13 07 45

info@mmbsy.com

www.mmbsy.com