RETURN TO HAPPINESS
SS22 fashion & lifestyle trend
Time to rediscover the world! Time to commence our journey to joy. Brands help us to return to happiness by showering us with bright colors and hues, large volumes, joyful prints and (tasteful) nudity. We’ve already said our (semi) goodbyes to sweatpants and exclusively working from home. We've replaced comfy looks with killer looks and added outbursts of color. And when we're feeling nostalgic - a retro revival will instantly teleport us to the nillies and the nineties.
Our beloved brands definitely got the message. For the SS22 season, luxury underwear label Chantelle explores themes of the ocean, from intricate patterns found in sea shells to the elegant shapes carved by waves. Let’s celebrate the act of dreaming. The brand also expands its swimsuit lines with new cuts, colors and patterns. Passionata by Chantelle is also inspired by the sea. New in SS22 are Naïs, lingerie made from comfortable mesh out of recycled material, Neela, more daring with lace and two-tone effect and Nollie, the perfect balance between daily wear and femininity.
Happiness takes centre stage in CKS' SS22 Women en Teens collections. As always, colors and prints are key, emphasized by the newest funky collab with Julie Van den Steen. LolaLiza is the first Belgian retailer to launch the Shape of You jeans, a pair of jeans that fits every woman perfectly, from size 34 to 48. The label is also launching its very first bridal collection. SUN68 also acknowledges the importance of delight: the SS22 collection is characterized by Summer Soul: a bright and summery collection with a strong identity, attention to details and smart use of materials, while holding some seventies influences.
Furthermore, La Redoute is retrieving joy. Their ever so appealing limited edition collabs bring that extra oomph to the collection. Mayerline and Caroline Biss also indulge in positivity, with a boost of colors and fun prints.
During the lockdown, we’ve rediscovered our love for baking at home. Belgian brand Niamh encourages our inner home baker with their premium baking mixes, such as USA Bagels, Scandinavian Frøbrød, All-in Chocolate Delight and All-in Malty Whole Grain. Although the notorious e-peros might be a thing of the past, a stylish glass of alcohol never goes out of style. Creating new memories and laughing about old ones, we’ve returned to drinking with friends again. This season, The Macallan has launched their 30YO Double Cask and A Night on Earth in Scotland, an EOY limited edition. The festivities continue. Inventor of cava Codorníu celebrates its 150th birthday next year and has launched a limited edition bottle in black and gold for the EOY festivities. Cheers to that!
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