PLAYFULNESS
SS22 fashion & lifestyle trend
Let’s celebrate life again. We’re eager to splurge and indulge in colorful prints and bold hues. We’re ready to see the world again and let the world see us. Inspired by the arts, brands provide us with frolic, cheerful and visually interesting attire. Dull at-home wear makes room for outspoken clothing and playful patterns. Meet MMBSY's ‘fun’tastic brands, SS22 imagery and brand stories.
Oh oh oooh, happy feet! Celebrating the brave and the bold, Floris Van Bommel is all about fun with pastels and color blocking offering that ultimate summer feeling. Each sole is a piece of art with unique drawings and colors, making every shoe fun and visually interesting. Freedom Moses is also all for fun, introducing their SS22 theme 'Chill Thrills / No Plans, Good Plan'. The frolic design, vivid colors and the scent of milk & honey of these vegan slippers will brighten your day. Just like Naturino, the shoe brand for babies and kids. Their vegan collection Flower Mountain is a collaboration with Japanese designers, creating cool sneakers in tartan fabric, faux fur and synthetic leather combined with linings in recycled materials, cork insoles and ultra-light EVA bottoms. Unisa too, doesn’t shy away from fun. Inspired by the Mediterranean sun, colourful styles define the SS22 collection, from bright yellow to warm orange that reflect optimism. Oh yes, our shoe brands have ‘sole’.
We dare to go big and bold as a reflection of our positive vision upon the future. Betty Barclay leads the way with its iconic feminine and trendy dresses. Colors give the SS22 collection the right tonality. CKS also consciously chooses for a happy mix & match, bold colors and prints. No fashion rules, but authentic personalization: a collab with Julie Van den Steen (January 28yh) and an eco-responsible collab with Loredana Falone (in March) give a face to fashion.
Fun is all around. Inspired by a lusciously flowered garden, a fresh, youthful look that is full of allure, GUESS Denim Garden Summer capsule is an homage to the denim roots of GUESS JEANS. Marciano by GUESS also celebrates the fun side of life. Another brand where frolic design is close to the heart is swim- and beachwear Banana Moon. Their SS22 Teens collection is a sporty and urban line, while the Couture collection adds luxury to the Banana Moon brand. For SUN68, Juttu and Unofficial playfulness is also prominent.
With a spring in our step, we’re happily facing everything that’ll cross our paths. Better times lay ahead. Laguune sets the tone with their powerful tropical formulas for fabulous hair. The girly pink brand launched Paradise Found, a game-changing and time-saving tropical leave-in mask to add to your beauty routine. The Belgian brand empowers women by changing the way they see haircare.