International Women's Day: 7 Belgian Brands Run By Power Women

February 27, 2025

March 8th marks International Women's Day. On this occasion we'd like to highlight 7 Belgian brands that are run by women.

Are you interested in an interview with one of these power women? Feel free to reach out, please find our contact info below.

Anneke Crauwels

Anneke Crauwels is the charming interior designer from Mechelen, known from Extreme Makeover Vlaanderen and Tussen 4 Buren. In addition to running her own design studio, she also launched a multi-brand (web)shop. She leads a team of no less than seven people. This fall, Anneke released her very first book: Compagnon d’intérieur. On top of her entrepreneurial ventures, she also balances motherhood as the mom of a two-year-old son.

^{Anneke Crauwels}

Double Dutch (Joyce & Raissa de Haas)

The premium tonic and mixer brand Double Dutch was founded by Belgian twins Joyce and Raissa de Haas. At university, they were known as the “tonic twins” and built a reputation for their flavorful homemade mix creations. Joyce and Raissa’s entrepreneurial journey has been nothing short of remarkable. Sir Richard Branson supported the Double Dutch story, and by the age of 28, they had already been featured in Forbes’ prestigious 30 Under 30 list. In February 2022, Double Dutch achieved B-Corp certification on its very first application. Since its founding in 2015, Double Dutch has evolved into a major player in the mixer segment, available in 40 countries worldwide with a team of 20 employees.

^{Joyce & Raissa De Haas - Double Dutch}

RainPharma (Greet Boonen)

RainPharma is a Belgian brand, specializing in natural wellness and personal care products. In 2017, Greet Boonen was appointed as CEO, bringing her industry experience to the company's strategic direction.

Greet Boonen and founder Dominique Bastin

^{Greet Boonen - RainPharma}

Voort Studio (Claire Vandervoort)

In 2021, Claire Vandervoort transitioned from the corporate world to pursue her passion for fashion design, leading to the creation of Voort Studio, a Belgian handbag label that epitomizes understated luxury, using only the finest quality materials.

^{Claire Vandervoort - Voort Studio}

A.S.Adventure and Juttu (Bea De Beuckelaer)

In 2020, Bea De Beuckelaer became the CEO of Retail Concepts (A.S.Adventure & Juttu). Retail Concepts is renowned for ambitious sustainability strategy under the motto "Sustainable Growth of Retail". They continuously strive for improvement, impact, and innovation, embracing their responsibility.

^{Bea De Beuckelaer - Retail Concepts}

ReBELLE Antwerp (Elvan Kalemkus)

Founded by Elvan Kalemkus, ReBELLE Antwerp is a bold fashion label known for its unique and statement blazers made from upcycled vintage men's blazers and refined fabrics from leading Belgian designers.

^{Elvan Kalemkus - ReBELLE Antwerp}

JOHNY (Ruth Trioen)

JOHNY was founded in 2019 by Ruth Trioen, who channels her passion for vintage and contemporary fashion into a label that offers complete looks and tells compelling stories. Her ambition is to turn JOHNY into an international success, with plans to explore the unisex market and expand the brand with an accessories line.