Future Imperfect

January 4, 2021

The pandemic held up a huge mirror. Who are we? What makes us happy? What defines beauty? The ideals of beauty that we have been trying to achieve for years suddenly felt completely outdated after a couple of weeks of soul searching on the sofa. Embracing the imperfect is an almost logical counterreaction to the impeccable images (social) media has been burning onto our retinas for years. 2021 is all about body positivity, letting go of beauty clichés and being perfectly imperfect.

MMBSY proposes 4 macro trends for the SS21 season: Local Love, Circular Economy, Cottagecore and Future Imperfect. Let's take a look here at the efforts our brands are taking in their journey towards implementing the acceptance of imperfection in the future.

^{Lore Van Keer - Chantelle x2}

We start off with Anita and Rosa Faia whose mission it is to design inclusive lingerie for all women. Anita for example has collections that could charm every type of women, whether she is going through pregnancy, the healing process of breast surgery or if she simply wants to become more active. Anita has all of them covered. Both Anita and Rosa Faia take all woman into account and offer comfortable lingerie for everyone, despite situation or size.

^{Rosa Faia - Anita active - Anita care}

Chantelle and Passionata live by the same principles and offer comfort for every woman. Chantelle with its Softstretch collection focuses on feeling good about what you are wearing and less about how you look. You can look imperfect in the eyes of society, but at least you are feeling good. Passionata puts together different cultures and styles to reach one common goal: to (re)write the future.

^{Chantelle - Passionata - Chantelle}

We are all imperfect and far from flawless, but this makes us human. Our flaws are what defines us and make us who we are. This strong human connection and ever-changing storyline can be found in each piece of Lore Van Keer. Lore designs perfect objects for an imperfect world. Esthetically stripped down, her jewelry is created to bring peace, beauty, and timeless luxury to counterbalance the chaos of daily life.

^{Lore Van Keer}

La Redoute also embraces imperfection in their decor designs. Paying less attention to making your bed flawless or decorating your home with exceptional ornaments makes your house feel like a home.