Fashion with thoughtful impact

29 April 2025

As awareness grows around the environmental impact of the fashion industry, sustainability and circular initiatives have taken centre stage. And while the road ahead calls for big changes, even small everyday actions can make a real difference. Think of mending a torn seam, refreshing your favourite coat, or opting for pre-loved pieces. By caring for what we already own, we help extend the life of fashion - building a more mindful and sustainable future together.

Repairs, cleaning & seasonal rentals at A.S.Adventure

Has your outdoor gear been through a few too many adventures? Instead of tossing it, let A.S.Adventure help you give it a new lease on life. From expert repairs to deep-cleaning services, your trusted gear will be good as new - ready to hit the trails again.

And when you only need equipment for a specific trip - like your first ski holiday or a weekend of camping - buying brand-new can be both costly and wasteful. That’s where A.S.Adventure’s rental service comes in. Get access to top-quality gear without the clutter. It’s practical, better for the environment, and saves space at home. A win-win!

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Give your favourite clothes a second chance at SKM

Few things are more frustrating than finding a rip in your favourite jeans. But instead of throwing them out, why not fix them up? At SKM, you can drop off your damaged items and let their expert tailors work their magic while you relax with a coffee in their cosy bistro. Whether it’s a small repair or a perfect fit, SKM makes it easy to give your wardrobe staples a fresh new start. Because fashion isn’t just about trends, it’s also about making what you love last.

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Make your products last longer with Juttu

We all know those annoying little wardrobe mishaps - muddy sneakers, mystery stains, or laundry questions - Juttu has you covered so you can tackle these issues at home. Their blog is packed with helpful hacks and tips to extend the life of your clothes and shoes. From stain removal to sneaker-refreshing, it’s all about making your favourites go the extra mile.

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Still have a shopping itch and looking for something new to add to your wardrobe? Juttu also offers a broad selection of vintage and circular items you can purchase through their ReJUsed selection. In Antwerp, Brussels, Leuven, and Ghent you can find a curated offering by Studio Retag, and newcomer WATT. Every piece has been sourced with love, is one-of-a-kind, and nice-to-know: can be paid for with your ecocheques.

Kids' fashion with a second life at JBC

JBC is bringing back its beloved Op-Nieuw pop-up stores - giving children’s clothing a brand-new start. Across several locations in Belgium, you’ll find high-quality, pre-loved pieces that have been carefully checked and are ready for a second round of adventures.

With this circular initiative, JBC helps families make thoughtful, budget-friendly fashion choices - proof that great style doesn’t have to be new to be loved.

Below is a list of the locations: