Dusty pink: the new soft color taking over 2025

From fashion to interior and lifestyle, dusty pink is the ultimate modern neutral

Move over beige, there’s a new neutral in town. Dusty pink is making its mark across fashion, interior, and branding. Whether it’s statement sunglasses, a fun jumpsuit, or refined packaging, dusty pink is the go-to color for a timeless yet modern look.

Fashion

Step into spring fashion with dusty pink, the color your wardrobe didn't know it needed.

Caroline Biss - Minus at SKM - CKS - 2x Améline by Mayerline (embargo until 5th of April) - 2x La Redoute Collections - 2x Selected at Juttu

Améline by Mayerline (embargo until 5th of April) - CKS

Accessoires

Sometimes all you need is just a subtle touch.

Ray-Ban at Pearle - ​ Améline by Mayerline (embargo until 5th of April) - Coach at Pearle - Caroline Biss - CKS - Longines - Freedom Moses

Améline by Mayerline (embargo until 5th of April) - CKS

Lingerie and loungewear

Dusty pink adds a subtle elegance to your loungewear and lingerie, creating the perfect balance of comfort and style.

4x Hunkemöller - 2x LingaDore

2x Hunkemöller

Lifestyle

Dusty pink adds a serene, stylish atmosphere in your home, whether it’s through soft furnishings, table decorations, or even a refreshing pink drink.

Dopper - 2x Anneke Crauwels - 4x La Redoute Intérieurs - Double Dutch - Rebel Kitchen

La Redoute Intérieurs - Rebel Kitchen


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In need of inspiration? Every season, we select the most telling images from our brands in various thematic press kits. Need some additional information or anything specific? Don't hesitate to contact us!

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