Denim Dazed

Denim Trend SS19

With denim trends having run the gamut from wildly embellished to barely there over the past two years, the simple dad jean and cuts have come out on top for Spring 2019. The medium- or light-wash jean with a straight leg or a slight boot cut also serves as a smart base for some of menswear’s more kooky shirts and jackets.

​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ GUESS - BRAX - SUN68

Denim continues to steal the show with extra lightweight fabrics that keep you cool even in the hottest temperatures.

GUESS has a special Feather weight denim that features a Tencel blend – with fibres originating from raw wood – to ensure high breathability, a soft hand and utmost recovery. For him, the collection features light and fluid denim pieces echoing the iconic 1990s fashion, occasionally matched with rigid fabrics with a definite vintage appeal. ​
The new Hi-Flex denim from BRAX guarantees to keep cool in hot temperatures, thanks to the intelligent CoolTec material combining lightness and comfort. While its luxurious, handcrafted Genius Denim is created of an italian premium lefthand denim with soft handfeel and balanced ring-characteristic. Luxury manual 4-time seams, sophisticated stitchings and prints and perfectly matching details are the spirit of this premium jeans.


Enjoy our full selection of essential styles and ultra-flattering fits here, proving that a great outfit  begins with denim!


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In need of inspiration? Every season, we select the most telling images from our brands in various thematic press kits. Need some additional information or anything specific? Don't hesitate to contact us!

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