Butter yellow fever

From the runway to the streets, butter yellow is quickly becoming the go-to shade of the season. Soft, sunny, and surprisingly versatile, this pastel color brings a refreshing update to both wardrobes and interiors.

Cosy stay at home

Butter yellow adds a touch of warmth and optimism to relaxed loungewear and home essentials. Think ultra-soft knits, oversized sweaters, and fleece sets that brighten even the greyest of days. It's the perfect palette for creating a calm, feel-good atmosphere while working (or relaxing) from home.

4x Hunkemöller - La Redoute Intérieurs - 2x The Jogg Concept at A.S.Adventure - La Redoute Collections

Home glow

Butter yellow brings the same gentle warmth to interiors as it does to fashion. From fresh flowers on the table to tinted glassware, oven mitts or a cheerful tea towel, this shade adds a soft brightness to any space. It’s an easy way to bring a lively yet refined touch into your home. Playful, sunny, and always inviting.

4x Anneke Crauwels

A pop of colour

Minimalists and statement lovers alike are embracing butter yellow as the new accent colour. Whether it’s a structured handbag, sneakers, a lightweight scarf, or a pair of glasses, just one touch is enough to make any neutral outfit feel fresh and current. Pair it with beige, white, or denim for an easy style win.

Seen at Pearle - SJ - NEWD. - Caroline Biss - Balmain Watches - 2x SUN68 - Voort Studio

Elegant outings

Butter yellow also shows its refined side in tailored pieces, silky dresses, and elegant silhouettes perfect for summer events. Its softness adds a romantic note, while still remaining modern and clean. Ideal for weddings, garden parties, or a simple city dinner: this shade is elegance made effortless.

2x BOSS at SKM - Soaked in Luxury at A.S.Adventure - CKS - JBC x NICEFamily - Mayerline - SUN68 - Selected at Juttu - Ichi at A.S.Adventure


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In need of inspiration? Every season, we select the most telling images from our brands in various thematic press kits. Need some additional information or anything specific? Don't hesitate to contact us!

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