Boho Chic

Boho Chic is back, baby – And it’s looking better than ever!

Boho chic is twirling back into our lives – with fringe, flair, and a fresh upgrade. Think less 2010 festival overload, more refined romanticism with a wild heart. From floaty fabrics to earthy palettes, this trend is making the rounds in showrooms and street style alike. And we’re loving every breezy, embroidered minute of it. Here’s why Boho Chic is the style mood of the season!


Soft layers & flowing silhouettes

Goodbye, stiff cuts – hello, effortless elegance. Maxi dresses, wide-leg pants, and oversized blouses are ruling the boho game. The key? It’s all in the movement. Think fabrics that catch the breeze and silhouettes that dance with every step. Bonus points for lace, balloon sleeves, and asymmetrical hems.

2x Caroline Biss - Brax - WKND by Améline - Brax - LingaDore - Caroline Biss

Earth tones meet sunset shades

Boho chic is rooted in nature – literally. We’re seeing warm browns, soft creams, terracotta, olive green, and the occasional pop of rust or dusty rose. These tones make the perfect canvas for golden hour selfies and romantic park strolls. Style tip: mix textures in the same palette for instant visual interest.

Caroline Biss - Anita - Unisa - SUN68 - Brax - LingaDore - Brax - Muja Juma at Juttu

Fringe, crochet & folk details

What’s boho without a bit of playful texture? Fringe is back on bags, skirts, and even jackets – and yes, it still makes you want to spin around. Meanwhile, crochet tops and embroidered trims give every outfit that handmade touch. The motto: if it looks like it came from an artisan market in Ibiza, you’re doing it right.

Unisa - YAS at Juttu - Unisa ​ - WKND by Améline - LingaDore - Carolines Biss - By Bar (at SKM) - SUN68 - Unisa - JBC

Statement accessories, the boho way

It’s all about the finishing touch. Layered necklaces, rotan details, leather belts, and slouchy suede bags are back in the spotlight. Oh – and don’t forget the oversized tote or woven handbag. It’s the kind of look that says, “I might be headed to a gallery, a concert, or a beach picnic – and I’ll look fabulous either way.”

Hunkemöller - Unisa - Hunkemöller - Caroline Biss - Unisa - 2x Caroline Biss - Unisa - Hunkemöller - Unisa


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In need of inspiration? Every season, we select the most telling images from our brands in various thematic press kits. Need some additional information or anything specific? Don't hesitate to contact us!

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