Belgian Bliss: SS24 Trends Unveiled

In 2024, fashion takes a fresh turn with a mix of shimmer, florals, and a playful blend of quirky and preppy styles. We'll be showcasing the best pieces from our Belgian brands that perfectly capture these trends.

Mayerline's SS24 collection reflects a spirit of optimism, seamlessly blending Belgian craftsmanship, meticulous attention to detail, a passion for vibrant colors, and a keen understanding of women's preferences. Veritas, the renowned Belgian retailer, stands as the benchmark for accessories and hosiery in this country. JBC, as a Belgian retailer that cares for families, offers affordable clothing for the entire family. Terre Bleue adds to this dynamic fusion, offering a refreshing take on Belgian style while upholding its esteemed standards of quality and attention to detail.

Belgian retailer Juttu, remains the go-to destination for home decor and conscious fashion. SJ sets a contemporary and sustainable tone with accessible sneakers for everyone. Bristol maintains its reputation as an affordable store, providing on-trend items for the entire family. Meanwhile, the Belgian brand CKS infuses a burst of energy with its colorful collection, featuring unique, in-house-designed prints and vibrant colors. Rooted in Antwerp, the heart of Belgian fashion, Gigue introduces a harmonious blend of craftsmanship, refined design, and self-assured elegance. Lee Cooper, a Belgian jeans brand, significantly contributes to sustainability in fashion, embodying eco-conscious practices. Belgian fashion label Caroline Biss is once again honored to dress female athletes during the upcoming Olympic Games. Additionally, this SS24 season, the brand is unveiling a stunning collection featuring bold colors, exclusive prints, and smooth silhouettes, complemented by matching accessories.

Witness the selection we have carefully curated for you, below.

Trend 1: Green Symphony

After a seemingly eternal winter, get ready for a color explosion to lift your spirits, with green taking the center stage. It's like Mother Nature herself decided to sprinkle the runway with the lushest shades of green. Who knew a color could be such a mood booster?

^{Caroline Biss, Mayerline, CKS x2}

^{Caroline Biss, SJ, CKS, Mayerline}

Trend 2: Metallic Marvels

Step into the spotlight this season as metallics take center stage. Let your style shine, reflecting both light and your unmatched sense of fashion throughout your day.

^{CKS, Bristol x3}

Trend 3: Floral Ceremony

Floral fashion is in full bloom, gracing runways and turning wardrobes into vibrant gardens of style.

^{Gigue, Caroline Biss, Mayerline, Becksöndergaard at Juttu}

Trend 4: Denim Delight

Witness the revival of double denim, a timeless favorite that brings a touch of rebellious flair.

^{Object at Juttu, ​ Terre Bleue x2, Lee Cooper}

Trend 5: Embrace Quirks

Forget the fashion rules; it's time to break free and let your wardrobe become a vibrant canvas of individuality and self-expression. SS24 is the season to let loose.

^{Veritas, CKS}

^{Bristol, Terre Bleue, YAS at Juttu, B.Young at Juttu}

Trend 6: Preppy Escapade

Spring/summer collections are rediscovering the charm of preppy style, injecting a playful spin into the classic look.

^{Gigue, CKS x2, Becksöndergaard at Juttu}

Find more fashion inspiration in our pressroom.

^{Header: Mayerline, Terre Bleue, CKS}