Athflow: comfort is king

It's no secret that loungewear has been flying off the (virtual) shelves this year. And despite how much we enjoyed getting dressed without any restrictions, we're ready to welcome some glamour back into our closets. With the new 'athflow' trend you'll be giving an elegant twist to your athleisure wear, while finding the right balance between laid-back and polished.

Pinterest's latest trend report describes the athflow movement as 'professional enough for the ‘office’, stretchy enough for the yoga mat and comfy enough for the sofa'. So there’s a good chance you’ve been rocking athflow for a number of months now! With these next items you can add some key styles to your - possibly already athflowy - ​ wardrobe.

 

Passionata, Caroline Biss, Passionata, SUN68x2, Freedom Moses

Accessories play a huge role in the athflow trend. There's nothing like shimmering jewels, a classy scarf or nice shoewear to finish off an outfit. Accessorize however you like, rather subtle or by adding a dash of color. It's up to you.

La Redoute, Mayerline, La Redoute, Diamanti Per Tutti x René Magritte

There are no rules to athflow, except one: comfort is king. With athflow it's all about soft fabrics, oversized fits and being able to dress your outfit further up or down, to your desire. Whether that's by adding a relaxed blazer or a pair of slippers. When picking out the colors of your look, choose whatever makes you feel at ease.

 

La Redoute, Tamaris, Passionata, Caroline Biss, Natalie Vleeschouwer by Juttu, Passionata

The term actually speaks for itself: athflow it's all about flowy pieces that feel like a hug on your skin. By pairing a kimono with wavy soft pants, you're probably nailing the trend.

GUESS Active, LolaLiza, Floris van Bommel, GUESS Jeans, Chantelle x2

 

 

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In need of inspiration? Every season, we select the most telling images from our brands in various thematic press kits. Need some additional information or anything specific? Don't hesitate to contact us!

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